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Our Prime sneaker is our OG sneaker construction. Modelled on a classic tennis shoe silhouette, the Prime is all about executing the basics beautifully. Ergonomically designed and made from soft, premium leather uppers, what makes Prime so special is the small details. The turned collar minimises rubbing around the ankle, the German engineered flexi-counters eliminate "breaking in" blisters and the padded tongue adds a level of extra comfort and support.
We could throw lots of fancy words at you about how are sneakers are built. While they’re biomechanically designed, employ open and closed cell foam technology and some are even made with advanced strobel construction, really all that matters is they are down-right comfy with superior impact absorption, flex and energy return. OK, so perhaps we threw a couple of fancy words at you, but it’s what makes our sneakers so great.
We’re all pretty sick of having to buy a packet of band-aids whenever we treat ourselves to a new pair of shoes. But our Sneakers are built differently. With a soft premium leather upper and super flexible heel and toe counters you’ll never have to worry about ‘new-shoe’ blisters and you can save your band-aids for other misadventures.