This is Not Fashion
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Chosen for our gifting range, 'This is Not Fashion' by King ADZ & Wilma Stone charts the rise of streetwear from its underground beginnings to a global style phenomenon. Packed with over 300 illustrations, the book is bursting with energy, colour and style, making it a standout addition to any space. From punk and hip-hop to skater and global street cultures, it explores how streetwear has transcended culture, race, gender and age, featuring major names like Stüssy, Carhartt, Tommy Hilfiger and SHUT alongside today’s up-and-comers from South African townships to downtown Seoul. A must-read for anyone who loves fashion or street culture.
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